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Jul 06, 2023

University of Northern Iowa and Playfly Aspire agree to second, multi

General 8/31/2023 10:00:00 AM ATLANTA, Ga. – UNI Athletics and Playfly Aspire have announced the second, multi-year extension to their partnership. With this extension, Playfly Aspire has added more

General 8/31/2023 10:00:00 AM

ATLANTA, Ga. – UNI Athletics and Playfly Aspire have announced the second, multi-year extension to their partnership. With this extension, Playfly Aspire has added more responsibilities to their on-site fan relationship center including ticket office operation. The fan relationship center has been in charge of ticket sales and service across Panther Athletics since 2018.

"We are excited about the extension and expanded partnership with Playfly Aspire to run our ticketing operations," said Associate Athletic Director for External Affairs, Jamar Thompson. "This partnership will allow us to better serve our fans day in and day out with excellent customer service while helping increase attendance at our athletics events."

The two companies have worked side by side and are committed to flexibility and holistic support of one another. Playfield Aspire has leaned on its Strategy, Analytics, and Marketing (SAM) team to streamline and bolster fan experience as well as understand barriers and efficiency of attendance strategies.

"Becoming more involved with the day-to-day revenue operations of the Panther athletic department is quite an honor," said Playfly Aspire SVP of Strategy and Operations Chad Cardinal. "We are energized to connect with even more fans through the stewardship of the box office and our ticket operations duties and are filled with gratitude to extend our partnership with UNI Athletics. Fun and rewarding times are ahead."

ABOUT PLAYFLY ASPRIEPlayfly Aspire is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Playfly Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 300 collegiate and professional sports properties have trusted Playfly Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and research, sales and service training, and best-in-industry fan relationship management.

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